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Internet Records
- By Mallori Kenworthy
- Published 12/9/2007
- Technology and Music
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Mallori Kenworthy
I am from Denver, Colo. and I recently moved to NYC to pursue a journalism career. Although I think that might change soon, I still love music and love listening to anything new and fresh...which, these days is rare, so if it's good...I can't wait to hear it!
Technology is definitely far beyond all of us on plans for
world domination, seeing as it is the most powerful tool out there. And when looking at it in terms of music, it’s
the all-time boss.
In this day and age, knowing how to use
technology—everything from digital recorders, editing devices, and digital
publishing (i.e. the internet)—is a staple in getting your name out there. While some musicians may snub their noses at
it, the truth is you need it to make it in today’s music world.
With the
rise in the usage of sites like MySpace.com and personal websites, musicians
can simply create a page, download some of their music, throw it online, and in a matter of hours you can have hundreds
of views and suddenly people know your name.
Does this
mean that record labels are going to be banging down your door simply because
you’ve got a website?
No. Not
necessarily.
But it’s a
nice start to developing the fan base that may someday be creating your
paycheck.
Like with
any debate on technology, you’re bound to get a bit of the pros and cons thrown
at you when you ask the opinion of a musician on their beliefs.
“You take
away from the musicianship when you add a technological aspect,” an aspiring
songwriter explained when prompted with this specific question. “However, you can get a broader aspect if you
use technology to modify your music, giving you the ability to make it your
own.”
Most
importantly, though, living in the digital age that we do live in, denying that
technology and more specifically, the internet, do not play a huge role in the how,
when, and at what level a musician’s music gets heard, is not only a blatant
lie, but it’s purely asinine. Nearly
everyone owns an ipod, mp3 player, or at least listens to music on their
computers. At the click of a button you
can log online, put in an unknown’s name and within seconds you’ve got every
song they’ve ever put out and magically, Mr. Nobody, has a fan. And if the word spreads—which, with music it
usually does—suddenly you’ve got lots of fans.
Many
artists, including big named bands, such as Radiohead, are even relying on the
powers of the internet and its technology to sell their albums. Aron Watman, from indie-rock group The
Velocet explained it best when saying that there is little to no money in album
sales.
Everyone is
taking it right off the internet. To the
point where there may as well be a new record label strictly called Internet
Records because that’s where most of it is coming from. Technology may be the best tool to know how to
use if you want to make it in this musical world.
Spread The Word
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