Persistent and consistent follow-up is one of the key elements to a successful touring career.
This holds true whether you are trying to book a gig, land an interview with a local or major paper, get a
record deal or find an agent or a manager. Those who simply send out their promotional packets and wait for
a response may as well disconnect their phones and save on the monthly bill--you won't get a return call.
In any business, your contacts are your life's blood! They could mean the difference between
getting booked in a choice club, getting reviewed in a major market rag, getting that record deal or getting
your song covered by a major label artist. Don't get me wrong, talent and all of your efforts thus far play a
major role. But, from my experience and from so many stories told to me by other artists, managers and industry
professionals along with historical accounts about industry luminaries, dropping a name or two can get you in
the door. With that in mind it is so important to build solid relationships with your contacts and nurture those
relationships to benefit your future career.
Networking—is it an industry buzzword or is there really something to it? The word
is bandied about in relation to conferences and showcasing but how can one take advantage of
networking on a daily basis.
Attending trade shows and booking conferences can put a huge dent in your wallet.
If you have decided to explore the world of conferences as a means of boosting your career to a new
level, the following will help make your experience more satisfying and save you unnecessary expenses.